At "Nuff" Respect we offer a range of services from
Personality Management through to Marketing Sponsorship and
Event Consultancy. We are proud to be one of the UK's
most well known and established Sports Management Consultancy's
and Sports Marketing Agencies.
For further information on any of our services
click on the services menu.
Case Study: Linford Christie and Sloggi
In 2002, we ran a very successful on-pack promotion with
Linford Christie, supporting our Sloggi for Men brand. The
promotion offered the consumer the chance to ‘ Win
lunch with Linford’ and was featured on our basic
and active style packs. We created a powerful Point of Sale
package including window banners, cut out standees, showcards,
stickers and postcards. This resulted in excellent impact
in over 500 outlets throughout the UK. Distribution was
gained in all types of outlets varying from department stores,
e-tailers and independents. In addition, we supported the
promotion with tactical advertising and PR.
The results were impressive. Not only did we create the
right level of ‘Standout’ instore, we also boosted
the sell through of Sloggi for Men. During the promotion,
sales increased by 44% which helped to establish Sloggi
for Men as one of the leading men’s underwear brands
in the UK.
In addition, the winners had a terrific lunch with Linford
who proved a real ambassador for the brand and helped create
an outstanding ‘money couldn’t buy’ event.
All in all, this was a very successful promotion and proved
a winner with our retailers and our customers.
Tony Jarvis Sales and Marketing Manager, Triumph
International.
If you would like further information please contact
us on:
'Nuff' Respect Ltd, The Coach House, 107 Sherland Road,
Twickenham, Middlesex, TW1 4HB.
Tel: +44 (0) 20 8891 4145 or Email: nuff_respect@msn.com
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